#39 Behavioral science to launch products & understand users ft. Kristen Berman, Founder of Irrational Labs
00:00 Intro to Kristen Berman
01:21 The Genesis of Irrational Labs & Power of Behavioral Economics
02:45 Unlocking User Insights: The Shift in Customer Interviews
05:00 The Art of Designing Effective Incentives & Understanding User Behavior
11:26 Empty Text Boxes to User Empowerment: ChatGPT as an example
13:07 Overcoming Barriers: Making Products More Accessible
19:42 B2B—Understanding Consumer vs. Business Decision-Making
24:27 Product-Led Growth: Strategies and Challenges
25:09 Simplifying B2B User Experiences: A Key to Adoption
26:20 Customer Feedback vs. Actual Behavior: Navigating the Bias
27:17 Case Studies & Learning from Failures
37:41 The Power of Environment in Shaping User Behavior
42:36 Embracing AI: Behavioral Economics in the New Decade
49:23 Concluding Thoughts on Behavioral Science in Product Design
Getting feedback and listening to what customers have got to tell us has been the favorite part for all of us product folks. Whether it’s a new app, feature, or even a little shiny interaction, we love getting validation from our audience. We’re in the constant exploration of how best to solve our users’ problems and jumping in as the demi-gods they’d see. But wait, how do we know what exactly goes on in our users’ minds? Like literally brain-reading them. Kristen Berman is the CEO and co-founder of Irrational Labs, a behavioral product design firm. She helps companies like Google, Airbnb, PayPal, Microsoft, and LinkedIn improve their products and services through behavioral design research. Yes yes, the one where she helps builders and founders design, test and scale products by learning behavioral economics. Kristen’s work has been featured in The Stanford Innovation Review, TechCrunch, and Scientific American.
Kristen shares her experiences working with tech companies and highlights how behavioral design research aids in creating products that truly resonate with users. She touched upon the evolution of AI tools like ChatGPT and its impact on user experience, psychology of nudging, overcoming biases, and the role of behavioral economics in a new AI-driven era.