Storytelling Episodes

July 18, 2023

#29 Chasing creative pursuits | Tech, fiction writing & filmmaking | AI ethics ft. Abigail Wen [Tech Lead, Author, Filmmaker]

There’s so much in parallel with tech and art—for instance, innovation starts with small steps, iteratively leading up to radical explorations. A lot of people today blend creative arts together with the principles grounded …
June 26, 2023

#28 Startup brand strategy, product messaging, early-stage marketing ft. Arielle Jackson (First Round Capital)

What’s the hardest part about starting up, you ask? Plenty of them. And topping the charts, amongst the top three things, would be—nailing the branding and go-to-market strategy. While our entire focus is on the target audie…
April 26, 2023

#25 Creative entrepreneurship, business humour, social media habits and momentum ft. Alexis Gay (Founder & Standup Comedian)

There’s been an infinite number of times I’ve spoken to people about how a career in comedy and building products are similar: a journey that involves so much iteration, craft, and attention to detail. And dealing with audie…
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The Founder's Foyer with Aishwarya Ashok
Jan. 21, 2023

Founders journal: Habits & goals, focus paths, decision-making ft. Dr. Julie Gurner, Exec Performance Coach

With a new year setting in, most of us want to plan out our goals, look forward to high performance, and get ready to do our best form of work by either creating or shipping something live. As much as all the enthusiasm is i…
Oct. 4, 2022

Strategic narrative, startup pitches, storytelling for founders ft. Andy Raskin, Silicon Valley storytelling mastermind

Whether it’s meeting a founder friend, a potential hire, investor, customers, or even a bunch of product team leads, there’s one thing that stands out–the ‘narrative’ you want to tell, the story of what you’re building and w…
July 15, 2022

Product positioning and storytelling for founders and builders ft. April Dunford, Obviously Awesome

So your product is now launched and it's out for customers to try. You know it’s awesome, but do you know whether they know? How do you ensure your potential buyers understand the value you’re providing; do they care? Often …
June 21, 2022

Foyer Feature: How to build a product community movement ft. Felix Lee & ADPList

#FoyerFeature—a section that completely focuses on a particular project and how the founder created an impact with it. We’ll be discussing all about their journey, the way they come up with creative ideas, and patterns they …