Future of AI films: Brands, Businesses & Beyond | Matty Shimura, AI Filmmaker, Civitai

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While there’s news about new AI companies everyday, beyond that, we’re actually seeing people explore the value behind AI—what to do and where to put AI to good use. One such direction is art and films. With generative image and video models getting better, it’s now possible to convert any idea into script and a fully-functional creative media. Personally, I’m a huge believer in AI filmmaking and I’ve been taking my baby-steps in this space as well. So what goes behind all of this, and how to get started if you’re a newbie into AI image and video?

Matty Shimura is an Executive Producer specializing in AI-driven film and television at Civitai. His work has been featured by organizations such as Meta, Tribeca Film Festival, Cannes Film Festival, AT&T Shape Create-a-thon, and C-SPAN. He leads initiatives to make AI tools more accessible and equitable for creators worldwide—helping artists reduce bias, amplify diverse voices, and unlock new dimensions of storytelling.

In this video, Matty and Aishwarya chat about the future of AI films—how today's brands such as Coca Cola, Gucci and B2B companies are using AI trailers for campaigns, monetizing AI videos, and how funds for future films are going to be betted on creators.

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