Meeting like-minded folks from our circles is such a fun thing to do—the way we exchange ideas, talk to each other, get inspired, and use the accountability that comes with commitment; these are all the upsides to a great group. Building an idea into a product is so much about cultivating taste in people, riding by their motivations, and helping them belong in a group of other similar folks. How to bring people together with the right intent, why to build community and how to thrive those communities for the long game?
Ben Lang is a builder and community lead, who enjoys bringing people together and helping them find opportunities and interests to work. He formerly led Notion’s community and was one of the early marketing hires there. Ben loves building stuff, and his template gallery side project attracted nearly 70,000 visits per month even before he made a move to Notion. He is currently building Next Play—the best way to discover what’s next with curated opportunities, gatherings, and content.
In this video, Ben shares how he and his team built the early community at Notion, reaching out to creators and YouTube/TikTok videomakers and eventually getting them to use Notion and spread word. Sort of a hack-y influencer marketing even before it was a bit too cool. See how you can get started with building a community, taking inspiration from Ben's journey.
Follow The Founder's Foyer on:
Website - https://www.thefoundersfoyer.com/
Instagram - https://www.instagram.com/thefoundersfoyer
Spotify - https://open.spotify.com/show/7xov9chTGQ5F9rP5N0J78v
Apple Podcasts - https://podcasts.apple.com/in/podcast/the-founders-foyer-with-aishwarya-ashok/id1628603555
Newsletter - https://aishwarya.substack.com/
Follow Ben on:
Twitter: https://x.com/benln
Building NextPlay: https://x.com/nextplayso
Newsletter: https://nextplay.so/
#notion #notionapp #creators #community