Launching the product you build involves massive effort—not just in terms of shipping, but also figuring out the ways in which your audience finds satisfaction with your product. Do they find value? Of course, it’s important to align your product with the market, especially with the right problems to be solved. And this conversation is around product, market, channels, and how to achieve a fit across all of those.
Emily Tate is Managing Director for @Mind the Product , world’s largest community of passionate product people. Emily brings nearly 15 years of product experience and is focused on the craft of product management; She loves talking about new ways to make products that people love.
Emily and Aishwarya discuss about:
00:00 Intro to Emily
01:19 Emily's early path into product, many years ago
04:57 Establishing a product career when there was no clarity around
07:56 Building the smallest audience group that believes in our product
09:56 Why building the product alone is not enough
11:46 Founder-market fit & channel-market fit [why product-market fit is overrated]
16:24 What's user experience delight and how to achieve that?
19:26 Why delight shouldn't cover for a bad product
20:25 How was product prioritization done decades ago? [Ahead of RICE]
24:48 What's product sense and how to get better at it?
29:46 How to conduct effective customer feedback interviews?
34:02 Things to avoid while looking through customer feedback
36:16 How external factors play a role with building and launching products
40:16 Why user research is so dynamic and ever changing with the times
41:58 Emotional and motivational triggers for products
44:29 Avoiding fear-based triggers and approaches for users
45:39 @Mind the Product community and what's ahead for product folks out there
Check out for more - https://www.mindtheproduct.com/