Building hype for your ideas, leading the vision, and setting clarity on how to execute on plans are definitely things that we as product builders and creative minds want to get better at. Thinking becomes a great part of this and learning to observe intensely and being able to articulate thoughts are the result of great thinking. So how to communicate and work in a way that’s positive-sum and leveraging?
Wes Kao is an entrepreneur, marketer, coach, and advisor who writes at newsletter.weskao.com. She is co-founder of Maven, an edtech company that raised $25M from First Round and Andreessen Horowitz. Previously, she co-founded altMBA with bestselling author Seth Godin. Wes’ essays are deep reads that help you vividly experience the ‘how’ rather than merely stating points.
In this video, Wes & Aishwarya chat about "Super Specific Hows" a technique that focuses on 'how' to be think better and act with meaning over the 'whats' and 'whys' of something. Wes walks us through specific examples by which product people can hone their 'hows' and get specific with showing their work.
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