Videos

So your product is now launched and it's out for customers to try. You know it’s awesome, but do you know whether they know? How do you ensure your potential buyers understand the value you’re providing; do they care? Often we hear about go-to market strategy—but before all that, what…

Have you wondered how to work on branding your product, especially when it caters to diverse target audiences? April Dunford shares with Aishwarya on why it's okay to not go too broad, what it means to segment the market, and why it's important to understand which 1-2 groups receive the…

So your product is now launched and it's out for customers to try. You know it’s awesome, but do you know whether they know? How do you ensure your potential buyers understand the value you’re providing; do they care? Often we hear about go-to market strategy—but before all that, what…

So you’ve got a great idea and you’ve been building out your initial version of the product. With a little bit of socializing around, you see that people are starting to gain interest in what you’re building—what next? Obviously, the thought of building a community is something that’ll definitely cross…

When you're a creator and builder behind the project you're shaping up, how do you plan the community growth and engagement? One of the core points that @Nazuk Jain and I discussed is how one shouldn't let the platform or algorithm take the focus away from the purpose of connecting…

What does it take to build a community? So you’ve got a great idea and you’ve been building out your initial version of the product. With a little bit of socializing around, you see that people are starting to gain interest in what you are building—what next? Obviously, the thought…

If building a startup is an arduous journey, finding the right people to grow with you is another mountain to climb. Ideas can meet product, but both of these need to meet the right team to live the vision. But how to find the folks who are as passionate as…

What founders need to know about legal processes? Padmini Janaki, Founder & CEO, @Mind and Mom talks to Aishwarya Ashok —she brings forward the path of building an idea from the napkin-math stage to incorporating as a brand, setting up the Mind and Mom team, and working around equity and…

If building a startup is an arduous journey, finding the right people to grow with you is another mountain to climb. How to find the folks who are as passionate as you in helping build great ideas? What should the benchmark be like? Aishwarya Ashok speaks to Padmini Janaki about…

Most of us start an idea like a side project, and soon go deeper into it. That’s exactly the story of ADPList and the person behind it—Felix Lee. Bringing 'Foyer Feature' - a section of #TheFoundersFoyer that covers projects and journey of a specific founder/creator and their share of learnings.I…

"Don't show up as a CEO, show up as a person" Felix Lee and his community adplist.org, rightly called as 'movement,' together go towards one common purpose—to be genuine and sincere, and inspire others to be the same. Whether it's running the team, organizing a community meetup, shipping product features,…

Bringing 'Foyer Feature' - a section of #TheFoundersFoyer that covers projects and journey of a specific founder/creator and their share of learnings. I sat down with Felix Lee, who spoke about Amazing Design People List aka adplist.org — what made him start this community, and how it's been transforming the…

Discovering ideas is definitely an exciting phase—we wake up, walk around, and go to sleep thinking about the best ideas we can build for. But, what happens to all those ideas? Do we really have a tried and tested way to pick out just the right ones and get to…

Discovering ideas is definitely an exciting phase—we wake up, walk around, and go to sleep thinking about the best ideas we can build for. But, what happens to all those ideas? Do we really have a tried and tested way to pick out just the right ones and get to…

How to get to the root of a problem when navigating multiple ideas? Ravi Mehta, Co-Founder & CEO of Scale (ex- Tinder, Meta, XBox, Tripadvisor), talks to Aishwarya Ashok about how the 'Jobs to be done' framework helps a person understand the underlying causes behind building for an idea. Helps…

When was the last time you thought of working on a new project? Choosing between ideas and actually getting to work on it are two different jobs for the ones who build stuff. Often we are left confused, exhausted, and unclear on how to manage our energy, time, and effort,…